Furla 90th Anniversary

In-store and digital campaign

 
 

DESCRIPTION

The fashion brand Furla chose us to help them celebrating their 90th anniversary and the dedicated collection of 9 bags that retraced the nine decades of the brand’s history.

We took inspiration from the musical styles of each decade from the 20s up to 2000, to create a video campaign for social networks that brought back the style of each of these decades.

The 9 short videos that went live on social media were designed to be part of a single “mash up” longer video that was used also on Furla’s website and in the stores worldwide.

Furla - 90th anniversary

 

#FURLA90ANNIVERSARY

Here below, a series of previews of the clips created for social media.