Furla | Chinese New Year 2018 - CromaZoo Creative Agency

Chinese New Year 2018

In-store and digital campaign

DESCRIPTION

On the occasion of the Chinese New Year 2018, Furla asked us to create a celebratory video for its digital channels and their stores worldwide.

We chose to tell the journey of Furla’s products in an imaginary world recreated in 3D and characterized by all the iconic elements associated with the new year in the Chinese culture. The longer video designed for the brand’s website and sales points was split into shorter animations for social channels, each of which was accompanied by two still life images showing the products in the same environment of the videos.

The project received the Honorable Mention from IDA. The International Design Award exists to promote design visionaries and to uncover emerging talent in Architecture, Interior, Product, Graphic, and Fashion Design.