Visual identity
DIZ is born from an idea of the music group “i Distratti”: a three-day festival dedicated to music in the heart of Milan, with 30 bands from around the world and more than 35 hours of live music, performances, live radio and DJ sets.
We designed the entire visual identity of the festival.
We focused the visual communication on the concept of “Diz-attention”, thinking of that detail that goes normally unnoticed, but that does not escape to a careful eye. Just like a letter that changes into a word, not altering its meaning, but rather transforming it into an icon. “Attention to DIZ” then.
From this starting point stemmed the idea of altering the graphics through optical games and image decompositions.
