ZUPP – GENOVA

Visual identity

 

Description

Zupp is a “zupperia” that carries on the food traditions and the typical Genoese dishes, paying homage to soups, in every shape and color.

Paolo and his team relied on us for the art direction, the development of the restaurant’s identity and the interior design, for which we turned to •TO•DO studio.

 
 

Identity

Zupp’s ident is essentially based on its naming, from which we derived the “zeta” of the brand’s logo. The presence of floral details evokes their choice for organic food and the genuineness of the raw materials used in their incredible soups.

zupp composit