CANALI | Chinese New Year 2025

For Chinese New Year, Canali launched a capsule collection celebrating the occasion, blending the brand’s signature elegance with symbols and inspirations from Eastern culture. We crafted the visual campaign, developing a refined visual narrative that highlights the garments and pays tribute to the tradition.

We produced a series of studio shots featuring a model wearing the key pieces from the collection. The photographic work was enriched through a collaboration with Quasirosso, an Italian illustrator who created a series of visual scenarios inspired by the symbolism of Chinese New Year.

The subjects — flowers, serpents, flames, and botanical elements — echo the colors and motifs of Eastern tradition, reinterpreted with a poetic and contemporary sensibility. The result is a visual narrative where fashion and illustration coexist in harmony, enhancing the unique character of the collection.

The campaign was the result of meticulous studio work, where we carefully designed every detail of the photographic set to fully enhance the capsule collection pieces. The model was directed to convey both elegance and symbolic strength, through understated yet evocative poses crafted to harmonize with the graphic elements that would later be added in post-production. Each shot was conceived as a narrative fragment, already envisioned in dialogue with the illustrations.