Cassina | Video Production

For the launch of the new website, Cassina needed to talk about the 4 values ​​of the brand that define its Manifesto:
1. Experimentation Research and Innovation
2. Authenticity and Tradition
3. Craftmanship Expertise and Industrial Know-How
4. Cultural Influence
With the direction of Marco Mucig, we made four stories through the use of historical photos that required careful selection and research.

Each video talks about one value of the Cassina manifesto using the combination of keywords and iconic images to create graphic compositions in continuous movement.

As a result we got a dynamic editing thanks to the different  typographic animation that further underline the link between texts and images.