Video production
In 2019 we worked on the video production and creative concept for the Furla’ social media campaign launched for the new Furla 1927 collection and its arch-shaped, turn lock closure.
The client needed to highlight the new Furla arch monogram. This new shape is not just a symbol full of meaning and history, but it also became a new mechanism for the bags.
Starting from the brief provided to us by the client we worked on two proposals, all of which tackled content and conceptual sides. We took care of the process in every detail: from the direction of photography and storyboard, to the editing and sound design.
We always produce digital contents based on the client’s communication needs, following the video format requirements: from the classic HD, to the square format up to vertical videos for Instagram Stories.
Here below, a series of images from the backstage.
