Furla | Lookbook FW2020

Starting from the creativity of the institutional campaign, we created the materials for the FW2020 lookbook addressed to Furla‘s global trade network.
From the lookbook we then produced all the images for their e-commerce, social channels, newsletters and outlet catalog.

Furla’s need was to maintain the maximum visual consistency with the original campaign and to have all the assets to better communicate the new collection.

Below is a video in which we show the post-production process.

We took care of every single aspect of the production: from the research and choice of the location, to the casting of the models, up to the creation of custom props that simulated the mood of the institutional campaign.

In two days of shooting we produced:

• 60 shots for the e-commerce and social channels
• 13 gifs for the newsletters
• 10 mini videos for social media
• 23 shots for the outlet catalog

Below is a series of backstage images and video.