social campaign
To launch the Metropolis Oxygen, a new disruptive PVC Metropolis, Furla asked us to help them with the content creation for all the online channels.
Our creative idea was to present this new product in what seemed like its natural environment, highlighting its ability to float thanks to the PVC inflatable material.
Taking advantage of the soon-to-be trend of the pool inflatables, we chose to present the PVC Metropolis in one possible real context of use: the swimming pool.
We created ad hoc an in-door swimming pool where to shoot the short videos and photos that were used for the product launch on social media.
In two days of shooting, we produced over 20 contents, showing the bag in different sets by the pool and even under water.
Here below, a series of images from the backstage.
