Furla | Mimì Teaser

Furla asked us to work on the new Mimì crossbody bag of the Spring/Summer 2019 Collection.

The idea was to show Mimì in the environment in which it has been created (the Furla factory) enlightening the idea of a special preview accessible to only a few lucky fans who managed to get it and experience it in advance.

Here below, a series of images from the shooting.

Here below, the backstage video and a series of images that show how we went from the storyboard to the shooting.