La Marzocco | Company museum

La Marzocco, an Italian excellence in the production of high-end coffee equipment, promotes coffee culture in the beautiful setting of “L’Accademia del Caffè Espresso”.

Housed inside Accademia there is a company museum, a space dedicated to exhibitions and temporary displays.

The latest exhibit “Migrant Coffee Migrant Coffee” explores the link between the phenomenon of Italian emigration and coffee production.

This innovative project, whose installation project manager is Stefano Zagni, is the result of collaboration between curators Massimo Battaglia and Mauro Belloni, an in-house research team, and the support of CISEI, the University of Genoa’s Maritime and Naval History Laboratory (NavLab) and the Museu da Imigracao São Paulo Brazil.

We were involved for creating all the video content that makes the exhibition an immersive and engaging experience.

In fact, the exhibition route aims to emotionally involve the public, trying to immerse visitors in the experiences of Italian migrants, as if it were a journey through their voices, experiences, dreams and hopes.

A journey conceived and written by Mauro Belloni that also finds expression through the beautiful illustration made by Alberto D’Asaro and the art direction by Sandra Matic.