Lumina | Art direction

“Lots of light, not much lamp”.

The story of Lumina was born from this idea expressed by its founder Tommaso Cimini.

Lumina is a lighting products manufacturer whose main strengths are construction capability and quality control at the service of simple and technological lamps

To build the new visual identity of the company we started from this vision, building a new visual grammar declined on different communication assets: video corporate, company profile, product brochures, digital communication, still life and 3d renderings.

Starting from the brief and the materials received from the client, we built the new visual identity trying to emphasize the value of light even before the lamps.

The common thread revolves around the concept of light as the absolute protagonist that gives shape to the space in which the lamp is positioned. This idea has been declined on the main communication media, starting from the company profile up to the product brochures and assets created for the social media communication.

The digital strategy created for Lumina began with analysis of its digital presence, which needed to make its social fan base talk about itself after about a year of silence on social media.

The main goal was to expand brand awareness on both B2B and B2C targets, to strengthen its positioning on the national territory.

We developed a marketing funnel, on which we have built our strategy, aimed at creating profiled audiences to which show content related to Lumina.

Goals to achieve:

• Increasing brand awareness
• Social Fanbase Growth 
• Increase website traffic from profiled users
• Social Engagement Rate Increase

We created a motion graphics video to highlight the essential beauty of Lumina’s renowned Daphine family of products. The video showcases abstract, colorful environments inspired by the various finishes available for these timeless designs.

A visual journey blending design, history, and creativity, where every product in the Daphine collection comes to life in minimalist, evocative settings. The video focuses on the intricate details that make Daphine a classic and enduring symbol of elegance.