Content production
A2A held the “Life is a Circle” convention to share its strategic goals and explore the concept of circular energy, looking toward a sustainable future for the next generations.
Produced by the Noloop agency with creative direction by GiòForma, the event took place at the Brixia Forum in Brescia, attracting over 8,000 guests. Attendees were immersed in a breathtaking experience inside a large cyclorama, brought to life by an intricate projection system.
The theme of energy circularity and resource use is at the heart of A2A’s “Life is a Circle” convention. From a scenic perspective, the cyclorama — featuring a double layer of content interpretation — amplifies both the meaning and experience, creating a truly spectacular immersive event.
We designed the content that accompanied each speaker’s presentation, fully leveraging the potential of such a powerful stage setup.
Circular projections, 360° immersive content, and atmospheric soundscapes were the defining elements of the experience for the convention’s guests.
The convention also featured a spectacular moment with a performance by Urban Theory, a dance crew specializing in tutting, a style that creates geometric shapes through movement. Their performance was enhanced by the video content we created, tailored to their choreography, delivering a truly memorable experience.
