For the launch of Elchim brand’s new Dynamos hair dryer, we designed and directed the promo video. Dynamos is a new powerful and lightweight product with high technological features. Therefore, we decided to give a bold new futuristic vision for the brand.
Elchim
Video production
DESCRIPTION
Video
WHAT WE DID
We created a series of hyper-realistic animations taking references from both the hi-tech, fashion, and beauty worlds. The goal is to create a fresh and energetic campaign that captures the spirit of Elchim Dynamos, and brings an innovative approach to traditional hairstyle communication.
