Visual identity
“L’alfabeto del futuro“ is the GNN group’s editorial project dedicated to Italy’s ability to innovate.
The project develops around 6 events based in 6 different cities: at each stage a topic where innovation is crucial is explored.
For the 2021 edition we took care of the development of the visual identity of the project: starting from a logo provided by the client, we have created a graphic language and defined a visual identity system for the entire project.
We have developed 6 opening titles, a different one for each stage, to communicate the various themes that were explored during the single events.
The logo of the event was the starting point from which we developed the visual story, creating a series of elements to define the visual grammar of the editorial project: from the logo animation and the opening titles, to the development of specific idents for each stage of the event.
We have also designed and animated a series of icons that identify the keywords of the topics addressed during the various appointments.
