Video production
For the launch of the “Tropical Goddess” capsule collection, born from the collaboration between the cosmetic brand Pupa and the singer Baby K, we took care of the production of the digital campaign contents.
The strategy included a teasing phase to create hype around this limited edition and a second phase of product launch by spreading the contents we produced also through the channels of the singer.
Pupa’s communication strategy revolved around the creation of various assets, such as:
– 2 videos in 16: 9 format
– 4 social cuts in 1: 1 and 4: 5 formats
– 3 video teasers
– 2 Instagram Stories
– 5 animated gif
– 1 backstage video
During the pre-production phase we took care of the construction of a tank to be filled with water and within which the action of Baby K would take place.
Here below, a series of sketches for the production of the tub, the definition of the set and some storyboard frame.
Among the assets required, there was also the production of a backstage video that told the behind the scenes of the collaboration between the brand and the artist.
