I Distratti | Corporate Identity

I Distratti were born in 2012 as event planners, but they evolved over time and today they offer a series of services related to the events themselves: communication, production, consultancy, artistic direction, permits and authorisations.

The logo plays with the concept of emptiness, on the potential behind a space to be filled. As a space must be filled, an event must be organized.

The trademark is therefore formed by the D-shape, stepping into a rectangle, to evoke a space that can be filled. The logotype accompanies the brand alongside it, distributed vertically.

To recall the name of “I Distratti” a glitch element has been added as a disruption of space.

The whole visual identity is then based on the idea of ​​distraction, with psychedelic patterns and images, worked according to the concept of disturbance.