Campari | Discover Red Dinner

For the 76th edition of the Cannes Film Festival, Campari celebrated its presence with the event “Discover Red,” drawing inspiration from values such as passion, creativity, and iconicity.

The stunning setting at the Hotel Martinez provided guests with the opportunity to immerse themselves in a multisensory experience divided into four chapters, curated by Chef Sinicropi and Tommaso Cecca, Camparino in Galleria’s Head Bartender. These experts presented remarkable food pairing solutions.

NoLoop produced the event with the creative direction of GiòForma and written by Andrea Celi, who guided this immersive story. We handled the production of video content, while live direction was entrusted to Roberto Pagliani.

Photo courtesy: Andrea Cappelli e Leonardo Puccini

The evening was dedicated to #RedPassion, with visuals accompanying every glamorous moment of the event. The highlight of the evening was the dinner.

Guests were initially surprised as they sat at what appeared to be an ordinary table, which turned out to be an LED table. The culinary journey was enhanced by video content that offered a unique sensory experience, introducing each dish and drink with captivating contexts and origins.

At the end, guests had the pleasure of tasting the iconic Negroni in the party room, enjoying a performance by dancers immersed in a projection of graphical visuals produced by us.