Negramaro | N20 Tour

To celebrate their 20-year career, Negramaro has decided to commemorate it with the fans by organizing a tour that sees them as guests in some of Italy’s most captivating locations. We’re talking about stone theaters such as the Terme di Caracalla, the ancient theater of Siracusa, and the Verona Arena. In addition to these, there will be a special stop “back home” at the Galatina airport.

The show, produced by Friends&Partners, comes to life under the creative direction of Andrea Celi, who, starting from the concept, has built the script and the development of the show’s dramaturgy. To do so, he led a team of professionals who, together with us, contributed to building this fantastic stage machinery, including Tommaso Lamantia, who designed the set, and the Blearred guys, who took care of the light design.

We took care of the video design, the preparation, and construction of the video content.

The project saw us engaged in the production of all visual content.

Through video, we created 20 different worlds to be displayed on 6 LED monoliths, which could be experienced both as individual entities and as if they were a single canvas.

We shared the story of the creative process behind this project in an interview with Andrea Celi, conducted by Sara Fuoco from Event Addicted, which you can read in this article.

It was a challenging but highly engaging and exciting project.

We established an unusual form of synergy with the band, where their requests were always put on the table and explained, giving us the opportunity to delve into their world and capture its essence.