Canali asked us to create a short campaign to communicate the Father’s Day Gift Guide on its social channels, website and newsletters, targeting elegant and dynamic men, whose style is classic and cool.
The goal was to highlight the strengths of the products: the elegant and contemporary design, the bright colors, the attention for details and the exceptional quality of the materials.
We designed a video and photo campaign leveraging a mix of motion graphics and e-commerce images, showing a selection of products set in an imaginary world.
The viewers could follow the path of a child’s toy car through a landscape inspired by a working dad’s desk. Bags, wallets, ties, sunglasses and belts play the role of roads, bridges and architectural elements.
The videos and photos were used on Canali’s social channels to communicate both European and American Father’s Day.
