Racine Carrée is an Italian company producing shoes that launched a new shipping service for its clients called Cynderella Box. It gives them the chance to receive 3 different size options with each online purchase.
The brand asked us to create a disruptive video campaign to promote this new service on the website and on social media.
We chose to show the customer journey through different points of views of the same scene in order to make the narration more dynamic. To do so, we set the videos in a white lab space using two old CRT televisions connected to 2 cameras pointing to the face and the feet of the model. A third camera in the front was filming the entire scene.
Thanks to the 3 cameras gimmick, we managed to produce 3 different formats at the same time. As a result, we delivered a 16:9 video for the website and newsletters, and 4:5 and 9:16 videos for social media and social advertising campaigns.
