ELCHIM | Cosmoprof 2025

To celebrate Elchim’s 80th anniversary and its participation in Cosmoprof 2025, we created a motion graphic video that pays tribute to the history of this iconic Italian company, a true symbol of excellence in the world of professional hairstyling.

Through a dynamic and contemporary visual language, the video retraces Elchim’s evolution over the decades, highlighting the aesthetic and stylistic trends of each era and showing how the brand has continuously evolved alongside time and design.

The video celebrates eight decades of history through eight iconic hair dryers, each representing a different era and a distinct technological and stylistic evolution.
A visual narrative that weaves together craftsmanship and innovation, paying tribute to a brand that continues to set the standard in professional hairstyling.