Furla Mimì | Video production

In 2019 we worked on the video production of new Mimì model’s by Furla. For the launch of the social media campaign, we decided to value the features that make it precious and unique: a series of golden inserts applied on a model with minimal and clean lines.

The starting point to develop Furla’s social contents was the perspective.
Through camera movement, the bag seems to break up into all its components and then reassembles when the camera shifts back into position.

In the second video we show the bag without decorative applications.
After a few seconds, all the studs begin to fall from above, coming back to their right position.

Here below, a series of images from the making of.