Loop de loop | Our quarantine

This is what happens when you ask the whole team of an agency to grab the colors and start drawing during the pandemic!
We started from the idea of representing the Zoo life in smart working mode.
Each member of the team designed, frame by frame, his own character dealing with their home routine. Drawing wasn’t easy for everyone, but we definitely had fun with it!

The narrative structure of the video was divided into three main phases, interpolated between them by a fluid morphing effect.

The theme of the project revolves around the activities that most brought people together during the quarantine: smart working, physical exercise and culinary entertainment.

We identified three geometric figures that are the protagonists of the action, which remain unchanged throughout the duration of the animation: the rectangle, the circle and the triangle.
These three figures respectively represent a laptop, a fitness ball and a slice of pizza.

Each participant of the team was asked to imagine a character and draw it frame by frame while interacting with the three figures.

Here below is a series of images and videos from the making of.