Following the previous video teasers that we produced in November 2018, we worked on the official launch of the Furla Mimì bag in January 2019.
This time, we set the scene in an apartment, where the same model that was stealing the bags from the factory is now using them in everyday situations, like reading a book, packing for the holidays and coming back from a date.
We curated the location scouting, the set design and the styling, producing a total of 7 videos and 3 photos for Furla’s social media, newsletters and website.
