Artemide has always stressed the importance of the relationship between people and technological innovation and has developed an app that recognizes the installed lamps and allows users to control their performances.
On the occasion of Euroluce 2019, they asked us to create an explainer video to communicate the new features integrated within the Artemide’s app.
The storytelling of this video app is focused on one simple geometric shape: the circle. The bigger circle represents the app’s key element to control the light and the smaller one embodies the user’s interactions with the app, aimed to orchestrate the light scenarios from simple daily private uses to more complex projects for public spaces.
