Novartis | Video Projection

We collaborated with WOA Creative Company on developing a video projection for Novartis, a Swiss corporation operating in the pharmaceutical industry, on the occasion of the event Storie dal Futuro migliore organized by Assobiotec-Federchimica during the Biotechnology Week.

We curated the artistic direction of the video content, translating the medical and pharmaceutical concepts into iconographic and synthetic forms.

We created visual content able to tell the philosophy of Novartis, which bases its research on an idea of medicine focused on people and their diversity, through targeted therapies.

Patterns, iconographic forms and geometric elements are the visual grammar we chose to develop this video projection.

Below are the storyboard drafts and frames from After Effect’s project.