video mapping
The brand Artemide, pioneer in the field of light design, asked us to create a video mapping show on the occasion of Euroluce 2019, the International Lighting Exhibition at Milano Design Week, with the purpose of telling the world of outdoor lighting of the brand.
The approach of the exhibition was based on sustainable innovation, an humanistic approach and an ethical perspective for a better quality of life.
The project received the Silver Award from IDA. The International Design Award exists to promote design visionaries and to uncover emerging talent in Architecture, Interior, Product, Graphic, and Fashion Design.
We rethinked the whole environment in terms of energy ecosystem, in order to tell not just the product but also the imaginary and vision of Artemide.
We created from scratch a visual story about Artemide’s idea of light, through video projection and display surface project, but also through an immersive and dreamlike video mapping on trees.
Artemide also asked us to create an explainer video to communicate the new features integrated within the Artemide’s app.
Discover the full project.
Here below, a series of images from the backstage.
