Motion graphics
Policreo is an architectural design studio that underwent a rebranding process under the artistic direction of Luca Terraneo and Federico Boriani.
As part of this transformation, Cromazoo developed graphic animations for the newly designed iconographic system to effectively showcase and communicate Policreo’s innovative design methodology.
The motion graphics we created for Policreo are an integral part of illustrating the company’s design methodology. The design process is divided into 10 key points, each represented through a distinct iconographic element.
These animations were specifically developed for inclusion on the company’s website, designed by Federico Boriani and developed by the Paperplane studio.
Additionally, we produced a 1-minute video edit that serves as the visual manifesto for Policreo’s design methodology.
