The Peak | Milano Cortina 2026

The Peak is an immersive experience developed across Milan, Livigno and Cortina for Milano Cortina 2026. A narrative system in which architecture, video production, digital content and audience engagement converge into a single audiovisual story.

The installation guides the audience through a sequence of environments, moments and shifting perspectives.

Our contribution focused on designing and producing the entire visual ecosystem: anamorphic content, immersive visuals and audiovisual shows synchronized with the activation’s live moments.

A content system built to adapt to different spaces and contexts, turning every installation into a visual and narrative experience.

Credits:

Creative Concept Director ALL | Partner of Be Closer

The experience continues inside the structure through an immersive journey that guides the audience toward a gradual shift in perspective.

A long LED wall simulates the ascent to the summit through 3D content and motion graphic sequences, designed to amplify the story and the brand’s values.

At the heart of the journey stands the physical reconstruction of Cortina’s historic Faloria cable car: a narrative space where video content, sound and environment come together to create the sensation of a cinematic journey to the peak.

Through the cable car’s windows, the audience experiences a visual and emotional transition that simulates a first-person ascent, setting the stage for the final immersive experience.

Having reached the summit, the audience enters The Peak’s final immersive environment.

An audiovisual space suspended above the valley, where images, light and sound come together to create a contemplative, immersive experience.

We designed content that weaves together alpine landscapes, collective energy and the values of sport, alternating natural scenery, abstract visuals and moments of audience interaction.

The experience culminates in an audiovisual sequence designed to transform the summit into a moment of shared connection and emotion.

Outside the structure, a large angled LED wall hosts a daily program of anamorphic content designed to accompany the entire day.

We designed and produced 3D visuals built to exploit the screen’s architectural perspective, amplifying the dialogue between digital content and physical space.

The content alternates dynamic animations, iconic moments and special moments synchronized with the Milano Cortina 2026 events, turning the façade into an ever-evolving scenographic element.

Every evening, The Peak comes to life through an audiovisual show entirely produced in CGI, where light, movement and anamorphic depth redefine the perception of urban space.