Mulino Bianco | 50 years

On the occasion of Mulino Bianco’s 50th anniversary, we curated the video content production for an experiential installation created in the heart of Milan, in Piazza Gae Aulenti, as part of a campaign conceived and produced by All Communication, Kiwi Digital, and Flu.

The installation — a large-scale reproduction of the iconic 1980s Mulino Bianco alarm clock — welcomed visitors into an emotional journey celebrating fifty years of history, advertising, and beloved products.

Inside, our videos told the story of the brand’s evolution, from its memorable TV commercials to the snacks that have accompanied generations of Italians, weaving together memory, emotion, and a deep sense of belonging.

The event transformed Piazza Gae Aulenti into a place of discovery and nostalgia, where visitors could relive the most cherished moments of the Mulino Bianco world.

This multisensory experience combined video, sound design, and symbolic objects — such as Rosita the hen, the Little Miller’s armchair, and the historic Sorpresine toys — to create an immersive and authentic narrative.

The video content served as the emotional core of the experience, amplifying feelings and paying tribute to Mulino Bianco’s enduring ability to stay in the hearts of Italians.

A project that celebrated the collective memory of a brand symbolic of Italy, transforming fifty years of communication into a visual story that blends nostalgia, innovation, and shared experience.